Social Media Marketing (SMM) is a digital marketing strategy that uses social media platforms to connect with your audience, build brand awareness, drive website traffic, and achieve business objectives.
PPC, or pay-per-click advertising, is a digital marketing strategy that allows businesses to place ads on search engines and other platforms and pay a fee each time their ad is clicked. It’s a highly effective way to drive targeted traffic to your website, as you can choose specific keywords and demographics to target with your ads.